Strategic business unit

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. Companies today often use the word segmentation or division when referring to SBUs or an aggregation of SBUs that share such commonalities.

Strategic business unit

In business, a strategic business unit (SBU) is a profit center which focuses on product offering and market segment. SBUs typically have a discrete marketing plan, analysis of competition, and marketing campaign, even though they may be part of a larger business entity. Companies today often use the word segmentation or division when referring to SBUs or an aggregation of SBUs that share such commonalities.