Swan Street is a major street running through the Melbourne suburbs of Richmond, Cremorne and Burnley. The section of the street between Punt Road and Alexandra Avenue is now known as Olympic Boulevard. The street was named after the White Swan Hotel built 1852 on the corner of Swan Street and Church Street. The eastern section of the street between Alexandra Avenue and Punt Road was Olympic Boulevard renamed in November, 2006 in tribute to the 1956 Melbourne Olympics. The Swan Street Bridge still retains its name, despite the fact that it is no longer part of Swan Street.