Sweetbay Supermarket was a chain of American supermarkets located entirely in Florida. The first Sweetbay Supermarket to open was in Seminole, Florida, in November 2004. The company was headquartered near Tampa, in unincorporated Hillsborough County, Florida, in the Tampa Bay Area, and was a part of the Belgian Delhaize Group. In May 2013 it was purchased by BI-LO. On October 8, 2013, BI-LO announced it was retiring the Sweetbay name and all remaining locations would be re-branded as Winn-Dixie.