The Texas Reds Steak and Grape Festival is the City of Bryan's signature event. The Festival launched in 2007 as a mechanism for bringing tourism, music, arts and food to Historic Downtown Bryan, Texas. It is a success story that continues to build upon itself and has drawn attention from across the state and the country. Over the past few years, Texas Reds has increased in popularity, attendance, volunteerism and sales. In 2009 alone more than 25,000 people attended the event, which was headlined by Texas musician Robert Earl Keen. The City of Bryan hosts this community-oriented celebration.