The Pop Factory (TPF) is a music and media complex in Porth, Rhondda, South Wales. It has given its name to a Welsh TV show. It was founded by Emyr Afan and his wife Mair Afan. The Pop Factory was a converted soft drinks factory, formerly belonging to the "Welsh Hills" brand (which later became "Corona"). The pop factory was situated in the Thomas and Evans building. Thomas and Evans, were both buried in the Rhondda, also owned Bronwydd House and Porth Park. It was officially opened by Tom Jones in 2000, by smashing a bottle of dandelion and burdock against its walls.