(This article is about The Price Is Right franchise. For the American version airing since 1972, see The Price Is Right (U.S. game show). For other uses, see The Price Is Right (disambiguation).) The Price Is Right is a television game show franchise originally produced by Mark Goodson and Bill Todman, and created by Bob Stewart, and is currently produced and owned by FremantleMedia (Endemol in Netherlands). The franchise centers on television game shows, but also includes merchandise such as video games, printed media and board games. The franchise began in 1956 as a television game show hosted by Bill Cullen and was revamped in 1972. This version was originally hosted by Bob Barker. Since 2007, Drew Carey has hosted the program.