The Voice of Holland (season 1) was the first season of the Dutch reality singing competition, created by media tycoon John de Mol. The success of the show resulted in an international franchise called The Voice. It was aired from September 2010 to January 2011 on RTL4. One of the important premises of the show is the quality of the singing talent. Four coaches, themselves popular performing artists, train the talents in their group and occasionally perform with them. Talents are selected in blind auditions, where the coaches cannot see, but only hear the auditioner.