Toymaster is an association of independently owned toy stores formed in 1977 as a buying group. As of 2012, it comprises over 250 independently owned toy retailers in the United Kingdom and Ireland. There are six in Wales, three in Jersey, one in Guernsey and three on the Isle of Man. Toymaster is famous for its mascot of an orange puppy wearing a yellow T-shirt and trousers. In 2012, the puppy was named Toby, and was given his own Apple iPhone app.