UTM parameters

UTM parameters or Urchin Traffic Monitor parameters (UTM) are URL parameters used by marketers to track audiences. The parameters enable marketers to analyse the effectiveness of marketing campaigns across traffic sources and publishing media.

UTM parameters

UTM parameters or Urchin Traffic Monitor parameters (UTM) are URL parameters used by marketers to track audiences. The parameters enable marketers to analyse the effectiveness of marketing campaigns across traffic sources and publishing media.