The Ubuntu Edge was a proposed high-concept smartphone announced by Canonical Ltd. on 22 July 2013. Canonical was seeking to crowdfund a production run of around 40,000 units through Indiegogo. It had the highest target of any crowdfunded project to date, $32,000,000 over a one-month campaign. The Edge was not intended to go into mass production after the initial run, but rather to serve as a demonstration for new technologies for the industry. The Edge fell short of its funding goal, raising only $12,809,906, with 5682 pledges to purchase the standard model of the handset.