Urban Freeflow (often abbreviated to UF) started as a UK-based limited company that was founded in 2003 and was active as the world's first Parkour and Freerunning related brand. After the original founder lost his personal interest in promoting the values and principles of Parkour or Freerunning, four German Parkour athletes took over the brand-name and the official URL www.urbanfreeflow.com to re-emphasize the disciplines' altruistic values and the importance of creating community within the sports.