Urbinum Hortense was an ancient Roman town of central Italy, of uncertain location, mentioned by Pliny the Elder in a roughly alphabetical and contextless list (NH 3.114). Until the mid-20th century, it was sometimes assumed to have been the ancestor of the modern town of Urbino; but that city is on the Metauro River and in the same list Pliny mentions an Urbinum Mataurense, a better fit: most topographers therefore did not make the identification.