Vitaya is a Flemish television station. The station got its license for 9 years in 1999 and it started to broadcast on 25 August 2000.Vitaya can be seen on Flemish cable and satellite services. The station is part of the Media ad Infinitum group. Vitaya began as a niche station with seven blocks of programming: * Eet-Wijzer * Gemengde Gevoelens * Spiegelbeeld * Vrije Tijd * Wonen * Kinderen * Vitali-Tijd. In 2003 the station expanded the broadcast time in favor of more local productions, daily newscasts, a cooking show and a fitness show.