Wasserman (formerly Wasserman Media Group) is a sports marketing and talent management company based in Los Angeles. Casey Wasserman founded Wasserman in 1998, and remains its CEO. In 2002, Wasserman acquired the sports marketing and naming-rights company Envision and the action sports marketing and representation firm The Familie, based in Carlsbad, California. In June 2007, Wasserman expanded its consulting and media and property capabilities by purchasing Raleigh, North Carolina-based OnSport. In early 2011, Wasserman bought London-based media rights manager and advisory firm Reel Enterprises.