West Bromwich Building Society is a UK building society, with its headquarters in West Bromwich, in the West Midlands of England. It is a member of the Building Societies Association. It was the official club sponsor of West Bromwich Albion F.C. for seven seasons from 1997–2004. In June 2009 it was revealed that the society was facing a rescue plan which could see it broken up in a similar way to the Dunfermline Building Society. Each year it supports a local charity and encourages staff to be involved in this. An example of a sponsored charity is Acorns (sponsored 2012).