World Cuppa was a one-hour ITV4 show, which launched on 9 June 2006 and ran for the duration of the 2006 FIFA World Cup. The show was fronted by Virgin Radio breakfast host Christian O'Connell and featured up to 50% of user content. ITV Sport's Matt Smith stepped in when O'Connell was away for one night, and TV comedian Ralf Little also covered O'Connell's absence. The public could upload and edit their content using an application, developed by video technology company Coull, located on the World Cuppa website.