The Worthington Brewery (Worthington & Co.) was founded by William Worthington in the English Midlands town of Burton upon Trent in 1761. It is the second oldest continuously brewed beer brand in the country after Whitbread. The best known Worthington beers are the Creamflow nitrokeg bitter and White Shield India Pale Ale. The Worthington brand has had an association with rugby union sponsorship since the latter half of the twentieth century. The brand also sponsored the Football League Cup from 1998 until 2003.