The Xbox One is a home video game console developed by Microsoft. Announced in May 2013, it is the successor to the Xbox 360 and the third console in the Xbox family, and was released in North America, Europe (in some countries), Australia, and Brazil in November 2013, and in Japan, China, and for other Europe countries in September 2014. It competes with Sony's PlayStation 4 and Nintendo's Wii U as part of the eighth generation of video game consoles. It is the first Xbox game console to be released in China, specifically in the Shanghai Free-Trade Zone. Microsoft marketed the device as an "all-in-one entertainment system", which competed against other digital media players, such as the Apple TV and Google TV platforms.