Yamaha Entertainment Group - Nashville., a subsidiary of the Yamaha Corporation of America, is based in Franklin, Tennessee and was created and developed in 2001 by Vice President Chris Gero. Yamaha Entertainment Group is responsible for the development and advancement of the Yamaha brand name through numerous artist-related activities worldwide, which includes endorsements, artist imaging, artist marketing, concert production, media operations, piano logistics, tour support, product placement, artist related publications, artist website development and strategic alliances.