Ziv Carmon

Ziv Carmon is a professor of business administration at INSEAD, he holds The INSEAD Chaired Professorship of Marketing in Memory of Erin Anderson, and chairs INSEAD’s research and development. An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect, and his presentations and teachings about Customer Insight.

Ziv Carmon

Ziv Carmon is a professor of business administration at INSEAD, he holds The INSEAD Chaired Professorship of Marketing in Memory of Erin Anderson, and chairs INSEAD’s research and development. An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect, and his presentations and teachings about Customer Insight.