Abutilon menziesii, known as Koʻoloaʻula in Hawaiian, is an endangered species of flowering shrub in the mallow family, Malvaceae, that is endemic to Hawaii. It is a sprawling shrub that can reach up to 10 feet in height. The leaves, which range from an inch in width to about five inches, vary in their shapes. They have a velvety feel to them. The small hibiscus-shaped flowers generally hang downward. Though charming up close, the flowers can be hidden by the much larger leaves and not often visible at a distance. Although the Hawaiian name ʻula refers to the more commonly seen red color, koʻoloa ʻula flowers are known in a range of colors: pink, pink and white, pale red, maroon, deep purplish-red (wine), salmon, and blond or butter. The center or staminal column is yellowish.