Active gross rating point
Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS). Active GRP is interchangeable with, and can be used in addition to, standard GRP.
primaryTopic
Active gross rating point
Active Gross Rating Point (Active GRP, also iGRP) is the industry standard for measurement and weighting of online advertising effectiveness for cross-media campaigns with shared audiences. Active GRP acknowledges the online factor and adjusts reach through Active Opportunity to See (Active OTS). Active GRP is interchangeable with, and can be used in addition to, standard GRP.
has abstract
Active Gross Rating Point (Act ...... weighted for online audiences.
@en
Wikipage page ID
40,074,434
page length (characters) of wiki page
Wikipage revision ID
918,142,913
Link from a Wikipage to another Wikipage
wikiPageUsesTemplate
hypernym
type
comment
Active Gross Rating Point (Act ...... in addition to, standard GRP.
@en
label
Active gross rating point
@en