Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
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ARFAdvertising researchAnnoyance factorAssociation of National AdvertisersAudience measurementAustralian Market and Social Research Society LimitedBrand KeysCoalition for Innovative Media MeasurementCommunicusCustomer engagementEffective frequencyEngagement marketingEvent marketingGallup & RobinsonGerald ZaltmanGian FulgoniGovernment comicsGross rating pointHoward MoskowitzIngrid C. KildegaardJournal of Advertising ResearchKristin LuckMarketing Research Institute International (MRII)Miller McClintockMonroe Mendelsohn ResearchNeil H. BordenPSB InsightsProduct placementTim Armstrong (executive)Tim Brooks (historian)Values scaleWirthlin WorldwideWord-of-mouth marketing
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Advertising Research Foundation
The Advertising Research Foundation (ARF) is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Its stated mission is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications. Its membership consists of over 400 advertisers, advertising agencies, research firms, media companies, educational institutions and international organizations.
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The Advertising Research Found ...... cable to their business needs.
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918.114.242
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The Advertising Research Found ...... d international organizations.
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Advertising Research Foundation
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