Aflacts is an advertising slogan created by Aflac and Kaplan Thaler and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's Aflac Duck campaign had built widespread recognition for the brand. The goal of the campaign is to connect prospective customers, who were familiar with the brand, with how Aflac products could actually help during times of financial hardship as the result of unexpected medical events.