Against All Odds is an Adobe Flash video game developed by UNHCR designed to teach players about the plight of refugees. Originally released in Swedish in 2005, the game has been translated into several languages, the English edition of which was released in November 2007. UNHCR decided to proceed the project as a web-based game, a medium which could reach a large number of young people, require no distribution costs and minimal marketing costs. The game was aimed at 12 - 15 year olds, an age where people began to develop ideas regarding refugees and similar issues.