Ahava rabbah (Hebrew: אהבה רבה, [with an] abundant love, also Ahavah raba and other variant English spellings) is a prayer and blessing that is recited by followers of Ashkenazi Judaism during Shacharit (the morning religious services of Judaism) immediately prior to the Shema, the "Hear O Israel..." prayer. Sephardi Jews, as well as those whose custom is Nusach Sepharad, begin this blessing with the words "Ahavat Olam" instead of Ahava rabbah; which is not to be confused with the shorter blessing of Ahavat Olam recited by both Sefardim and Ashkenazim during Maariv (with slight differences in their form).