Albino Sousa Cruz (1869 in Santa Eulália da Palmeira, Santo Tirso – 1962 in Rio de Janeiro) was a Brazilian businessman, founder of Souza Cruz, later (and to this day) the subsidiary of British American Tobacco in Brazil. Souza Cruz's cigarettes were often branded in feminine names, such as Yolanda, Dalila, Rosita or Marly, and their ads featured sensual women (for instance, Yolanda Alencar, who featured the ads for the cigarettes branded after her). Other innovative marketing techniques were used, such as vouchers included in the packs that could be exchanged by prizes.