AlphaTauri is a fashion brand founded in 2016 as a brand extension of Red Bull into the fashion industry. The name is taken from Alpha Tauri, the giant red star of the Taurus constellation, and pays tribute to the founding company, Red Bull. Its headquarters are in Salzburg, Austria. AlphaTauri launched its first campaign for the Autumn/Winter 2018 season. The collection in 2018 included parkas, coats, shirts, sweaters, T-shirts, caps, belts and bags. The brand had two flagship stores in 2018, one in Graz and one in Salzburg.