The American Unitarian Conference (AUC) is a religious organization and a missionary and publication society which serves the needs of individual Unitarian believers. It was founded in 2000 by several Unitarian Universalists who felt that the Unitarian Universalist Association (UUA) had become too theologically liberal and too political. They decided their mission was to promote classical Unitarianism, which they argued as being based on Christian beliefs though not solely confined by them. They also hoped their organization would be of interest to non-Christians who embrace generic or philosophical theism and Deism.