Apple Push Notification service (commonly referred to as Apple Notification Service or APNs) is a platform notification service created by Apple Inc. that enables third party application developers to send notification data to applications installed on Apple devices. The notification information sent can include badges, sounds, newsstand updates, or custom text alerts. It was first launched with iOS 3 on June 17, 2009. APNs support for local applications was later added to the Mac OS X API beginning with the release of Mac OS X 10.7 ("Lion"). Support for website notifications was later added with the release of Mac OS X 10.9 ("Mavericks").