Arthur Vercoe Pedlar (born 1932) is a British clown. Arthur Pedlar was born into a Congregational family and lives in Southport. He was educated at Leighton Park School in Reading, Berkshire, England, a Quaker school. He first became interested in clowns when he visited Bertram Mills Circus in 1938. At school he discovered that he could communicate silently with an audience as a tramp clown and thus developed "Vercoe" the clown. He has been President of the World Clown Association. In 1998, he was awarded a place in the International Clown Hall of Fame. Pedlar is married and has two children.