Ashby Potters' Guild was an English art pottery existing from 1909-1922. The studio pottery was established in 1909 in Woodville, Derbyshire, by Pascoe Tunnicliffe (1881-1956). Tunnicliffe's father, Edwin Rowland Tunnicliffe who lived in Woodlville, had taken over a ceramics factory known as Victoria Pottery in 1897 and produced a range of utilitarian household wares. Ashby Potters' Guild was an expansion of the business intended to produce more high end art pottery. Pascoe Tunnicliff created experimental decorative glaze effects and worked with Thomas Camm who was in charge of design.