Assiniboia is a provincial electoral division in the Canadian province of Manitoba. It was first created for the 1879 provincial election, was eliminated in 1888, and was re-established in 1903. It is located in the westernmost tip of the City of Winnipeg. Assiniboia is bordered on the east by St. James and Lakeside, to the south by Kirkfield Park, to the north by Lakeside, and to the west by Morris. The riding's population in 1996 was 20,441. In 1999, the average family income was $53,881, and the unemployment rate was 6.50%. Retail trade accounts for 15% of the riding's industry.