The Aston Martin DB10 is a Bespoke grand tourer specially developed for the James Bond film Spectre by the British luxury car manufacturer Aston Martin. The car was unveiled by Sam Mendes and Barbara Broccoli, the director and producer of Spectre respectively, the 24th James Bond film produced by Eon Productions. The unveiling took place as part of the official press launch of the film on the 007 Stage at Pinewood Studios, near London, on 4 December 2014. Mendes introduced the car as "the first cast member."