Atmano mokshartham jagat hitaya cha (translation: for the salvation of our individual self and for the well-being of all on earth) is a sloka of the Rig Veda. Vivekananda would often use it, and it became the motto of the Ramakrishna Mission that he founded in 1897 and the related Ramakrishna Math. The motto suggests twofold aim of human life— one is to seek salvation for one’s soul and the other is to address the issue of welfare of the world.