The Audit Bureau of Circulations (ABC) is a non-profit organisation owned and developed by the media industry. ABC delivers industry-agreed standards for media brand measurement of print publications, digital channels and events. The company also verifies data, processes and good practice to these and other industry-agreed standards (such as those set by JICWEBS). In May 2020, the board of the ABC voted to allow national newspaper publishers the option to ‘opt out’ of reporting their circulation figures publicly.