Avadhanam Sita Raman was an Indian writer and journalist and a former editor of the Illustrated Weekly of India. Born on 9 April 1919 at Proddatur in Kadapa district in the South Indian state of Andhra Pradesh, he secured his master's degree in economics from the Andhra University College of Arts and Commerce, Waltair. He started his career in 1936 as a writer and journalist with freelance contributions to English and Telugu publications such as Triveni, a literary and cultural quarterly. Later, in 1943, he joined the Hindustan Times in the capacity of a sub editor, moved on to publications such as The Statesman and The Times of India before joining the Illustrated Weekly of India in 1953, and rose to the rank of the Editor, the first Indian editor of the weekly. He also worked as an art c