Balance (advertisement)

Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions.

Balance (advertisement)

Balance was a 1989 television advertisement for the Lexus LS 400, which also introduced the luxury car make Lexus to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The ad was designed to promote the engineering attributes of the flagship Lexus sedan. The advertisement received several awards and was emulated by later versions.