Ball Bearing (advertisement)
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.
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Ball Bearing (advertisement)
Ball Bearing was a 1992 television advertisement for the Lexus ES 300, which introduced the luxury sedan to American television audiences. It was created by Team One, a unit of Saatchi & Saatchi. The advertisement showed a ball bearing rolling smoothly down the panel seams of a Lexus sedan, thus demonstrating the precise quality of its exterior elements. The television spot won awards, was emulated by subsequent commercials, and was credited for focusing industry attention on body tolerances.
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Ball Bearing was a 1992 televi ...... attention on body tolerances.
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agency
Team One
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InternetArchiveBot
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caption
ES 300 on articulating frame
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client
date
June 2019
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director
Henry Sandbank
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fix-attempted
yes
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MachineHead
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name
Ball Bearing
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producer
Francesca Cohn
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product
production company
Sandbank
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released
runtime
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Ball Bearing was a 1992 televi ...... attention on body tolerances.
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label
Ball Bearing (advertisement)
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