Bee Cheng Hiang (Chinese: 美珍香; pinyin: Měizhēnxiāng; Pe̍h-ōe-jī: Bí-chin-hiang) is a Singaporean company that produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories — Mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.