Big Soda is a term used by the media, various activist groups, and CrossFit to describe the soft drink industry as a collective entity. The term connotes the business and lobbying power of soft drink companies who, like Big Oil and Big Tobacco, would use that power to influence politicians and voters. Big Soda usually refers to the giants of the soft drink industry, The Coca-Cola Company, PepsiCo, and to a lesser extent, the Dr Pepper Snapple Group.