Birthdays was a British High Street greeting cards retailer. From its beginning in 1966, Ron Wood Greeting Cards operated as a wholesaler of greeting cards and gift wrap in Bury, Greater Manchester. In the mid-1970s three card shops were opened and soon the number had increased to thirty. In 1986 the Birthdays concept was launched, and the product range gradually diversified to include novelties, soft toys and ornaments. Birthdays operated for over 40 years under various names. The chain's head office was incorporated with that of Clinton Cards in Loughton, Essex.