Bluebird Photoplays was an American film studio that distributed its films via Universal Pictures during the silent film era. It had a $500,000 studio in New Jersey. Louise Lovely, an actress from Australia, was one of its stars. Bluebird was a prestige brand for Universal and had a core of actors and directors including Lovely who worked for it. Louis B. Mayer invested in the studio. M. H. Hoffman managed the company.