Boblbee (also expressed as BOBLBE·E when used on their products; English: /ˈbɒbəlbiː/, BAH-bəl-bee) is a corporation that began in 1997 as a think tank for research and development of sports and recreational equipment. This led to the design and manufacture of hardshell and softshell backpacks. Their hardshell backpacks are best known for their impact reduction capabilities (between 86% - 93% depending on the model), unusual design, and accompanying accessory range. They have received two Good Design Awards. In 2015, the company became part of the Point 65 Sweden and their product range was re-launched under the new brand name. Their flagship store & corporate headquarters is located in Stockholm, Sweden.