Bragging Rights was a professional wrestling pay-per-view (PPV) event produced by World Wrestling Entertainment (WWE). It took place on October 24, 2010, at the Target Center in Minneapolis, Minnesota. It was the second and final Bragging Rights event, as it was replaced by the returning Vengeance in 2011. Seven matches were contested at the event. Bragging Rights received 137,000 buys, down from 181,000 the previous year. The theme of the event was that wrestlers from the Raw and SmackDown brand divisions competed against each other for "bragging rights." This theme would be reintroduced with the second brand extension in 2016 at that year's Survivor Series, and the annual event is now about "brand supremacy."