Brand Breakout
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.
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Brand Breakout
Brand Breakout: How Emerging Market Brands Will Go Global is a book by Nirmalya Kumar and Jan-Benedict Steenkamp. This book looks at what emerging market brands need to do to succeed in global markets. It has been rated as one of the best business books of 2013.
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Brand Breakout: How Emerging M ...... e best business books of 2013.
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ISBN
978-1137467591
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50,178,446
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927,388,654
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author
Nirmalya Kumar and Jan-Benedict Steenkamp
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genre
business
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language
English
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name
Brand Breakout: How Emerging Market Brands Will Go Global
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pub date
publisher
subject
branding
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publisher
Palgrave Macmillan
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Brand Breakout: How Emerging M ...... e best business books of 2013.
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Brand Breakout
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Brand Breakout: How Emerging Market Brands Will Go Global
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