Brand Hong Kong

Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place where "creativity, entrepreneurship, global connectivity, security and rich diversity".

Brand Hong Kong

Brand Hong Kong (or BrandHK) was launched in 2001 as a government programme designed to promote Hong Kong as "Asia’s World City". The purpose of this concept is to create a reputation of Hong Kong as a top international city. This idea was formed after the transfer of sovereignty over Hong Kong in 1997, the event that made Hong Kong a special administrative region of China. The branding features Hong Kong as a place where "creativity, entrepreneurship, global connectivity, security and rich diversity".