Brandless is an American e-commerce company that manufactures and sells products under its own Brandless label. Founded by Ido Leffler and Tina Sharkey, it launched in July 2017 with a selection of 115 items, many of them marketed as healthy and environmentally-conscious. On 10 February 2020, Brandless and key investor SoftBank confirmed that Brandless was terminating its operations. The company subsequently advertised that it would relaunch in the summer of 2020. Brandless re-opened under the leadership of Clarke Capital Partners.