The Branivojević (Serbian: Бранивојевићи) was most powerful noble family of their time, that held possessions in Zahumlje, Travunija, and Primorije, later known as Hum. The progenitor, Branivoje, served Serbian King Stefan Milutin (ruled 1282–1321), and was given rule of Ston and Pelješac. The family had by 1325 emerged as the strongest family in Zahumlje, later Hum. In 1326, while serving Serbian King Stefan Dečanski (ruled 1321–31), Branoje Branivojević, as the lord of Ston and Pelješac at the time, was given a great two-handed sword. Probably at their highest point they ruled from Cetina river to the town of Kotor.