Break Every Rule World Tour is the fourth worldwide concert tour by American-born Swiss singer Tina Turner. The tour supported her sixth solo album Break Every Rule. It was sponsored by Pepsi-Cola and broke box office records in 13 different countries: England, Germany, the Netherlands, Switzerland, Belgium, Norway, Sweden, Spain, Italy, Austria, France, Ireland, and Denmark. It was the third highest-grossing tour by a female artist in North America in 1987. Her show in Rio de Janeiro remains the largest paying concert audience by a female artist with 180,000 spectators.